Our Story

From a Mumbai Office to a Pan-India Agency

Softgenix was founded in 2019 with a simple belief: marketing should be measurable, transparent, and focused on one thing — real revenue. Not vanity metrics. Not fluffy reports. Just results that show up in your bank account.

What started as a two-person team working out of a small office in Andheri, Mumbai has grown into a pan-India agency serving 500+ brands across 20+ industries — from D2C startups in Bangalore to manufacturers in Gujarat, from hospitals in Delhi NCR to real estate developers in Pune.

Today, we've generated over ₹250 Crore in revenue for our clients, and we're just getting started. Our mission remains the same: help ambitious Indian businesses scale predictably through data-driven performance marketing.

A
Arjun Kapoor
Founder & CEO, Softgenix
Softgenix team at work
Established 2019 Mumbai, India
Our Purpose

What Drives Us Every Single Day

Our Mission

To empower ambitious Indian brands with data-driven marketing strategies that deliver measurable, predictable, and sustainable revenue growth. We exist to make performance marketing transparent, effective, and accessible to every business that dares to dream big.

Our Vision

To become India's most trusted performance marketing partner — known for turning complex data into clear strategies, and turning ad spend into real business outcomes. We envision a future where every Indian brand, regardless of size, has access to world-class marketing expertise.

Core Values

The Principles We Live By

Six non-negotiable values that guide every decision we make, every campaign we run, and every client relationship we build.

01

Transparency First

No hidden fees, no black-box reporting. You see everything we do, every rupee we spend, and why we do it. Trust is built on openness.

02

Data Over Opinions

Every decision is backed by data. We test, measure, and optimize — never guess. Gut feelings don't scale businesses; data does.

03

Results Matter Most

Vanity metrics don't pay bills. We focus on revenue, profit, and real business impact. If it doesn't move the bottom line, it doesn't matter.

04

Long-Term Partnerships

We don't chase quick wins. We build strategies that compound and grow over time. Your success is our success — for years, not months.

05

Continuous Innovation

Marketing evolves fast. We stay ahead of trends, platforms, and algorithm changes so you never fall behind the competition.

06

Client Obsession

Your business is our business. We treat every client's growth as personally important — because it is. Your wins are our wins.